The market within the lower end of photography is overcrowded by people who jump in with no sense of the task involved. As these newbies do not understand what is required in providing a quality service they quote very low prices and scratch there head as to why other Pros charge so much. Once the enormity of task dawns on them they soon find themselves unable to cope and get out of the business, hopefully before they have done any damage but normally after they have made a huge mistake. Whilst you can look at this and think that there is some Darwin rule of natural selection going on and that the best rise to the top and are rewarded, the truth is that it is wrecking the whole industry.
Those photographers who operate within the lower end of the market (me being one) and who have spent thousands on equipment, insurance, do our taxes and invest our time in training are always brought down by this. Some would say “well what you need to do is moved into the higher end of the market” this is great advise, but don’t you think that every legitimate photographer from the lower end is trying to do the same thing and the mid/high end are have the same problem with have photographers who are punching above their weight.
Moan over for today.
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